Visit Pangaea

Concept 𐄂 Direction 𐄂 Illustration

Challenged to conceptualize a new dinosaur collection for a variety of Natural History Museum shops, my idea to “Visit Pangaea” was inspired by vintage National Park designs and Jurassic Park. 

Charged as the lead designer with the chosen pitch, my team and I created a range of designs to target the millennial guest. Natural tones reinforce the nod to vintage, while carefully selected vocabulary calls to action a sense of adventure. In working with Natural History Museums and their curators, the line tows a fine line between what’s trendy and what is historically accurate.

The collection landed during the Spring and Summer of 2019 across the US and Canada.